Boards of directors need to stop being in denial about social media

PR people and other corporate marketers need to work harder on getting their boards of directors to stop being in denial about social media and the digital world. And the best way of doing that is to show them how much money they are wasting.
The thing is that marketing has become considerably cheaper with the introduction of digital platforms and the ability to have conversations with customers. Or, put it another way, existing budgets can become a lot more efficient and more measureable.

Far too many chairmen, CEO’s, FD’s and board members are still in denial about the digital world. They still believe that social media is for kids and the internet is something that youngsters with time on their hands use to play vacuous games.

I am finding it immensely interesting how a conservative, denialist board can become as excited as toddlers in a toy shop once they have been shown just what the digital world is actually all about.

They marvel at the fact that they can actually have someone in their company talk directly to a prospective customer who visits their website. In real time.

They marvel at the ability of their customer service people to be able to nip problems in the bud instantly.

But most of all, they marvel at the vast amount of money they are able to save by employing technology to not only measure precisely what they are doing but also to give them an equally precise picture of the return on investment of their marketing, PR or advertising spend.

Most boards try and avoid any form of session in which they expect to be “taught” about social media and digital marketing.

So, the trick is to persuade them to give up 45 minutes of their time after one of their board meetings for someone to come in an talk to them about saving money.

When I do these presentations I find that in every case, even the most recalcitrant board members are converted and ever better, I make a lot of friends among corporate PR and marketing people whose jobs suddenly become a lot easier.

Yes, you can cut your advertising budget in tough times

When times are tough, marketers and ad agencies encourage their clients not to cut back on advertising or marketing spend. But actually, you can.
Now, I am not for a minute saying that those who encourage clients not to cut back on their spend are wrong. The thing is that unless you are far more efficient than is the norm in South Africa, you can easily cut back your spend in tough times.

Quite simply, the results of marketing audits I have done over the years show that roughly 30 percent of all marketing and advertising spend in this country is completely and utterly wasted.

So it seems to me, that the average South African company can happily cut back on its ad and marketing budgets by a third.

But, and that’s a big BUT, you have to be careful about which 30 percent you cut.

If you cut that 30 percent that is completely wasted and just leave the 70 percent that is working, you will have saved a ton of money without affecting your marketing performance on advertising return on investment.

The first step in all this, of course, is to conduct a fairly simple and straightforward marketing audit to identify the deadwood in your budget.

It really isn’t rocket science.

Reasons Why Your Business Should Hire A Law Consultant

The importance of a business is sublime in the eyes of the owner; in fact, some people even compare a business to a baby. They say, a business is born like a baby and it is the owner who raises it to be a whole and complete organization. The smooth running of a business is equally important as the growth and development and the best way to ensure a constant flow of the business is to hire a law consultant. Some people are of the view that hiring a business attorney is simply adding extra burden on the business but truth is a business attorney makes sure that your business never experiences any legal disruption or distress.

There are several situations where the presence of a business attorney is the only thing that can save your business from any unwanted trouble and expenditure. For instance, the government keeps amending the rules regarding business practices and it is difficult for the owners to keep up with these updates and amendments but if a business has hired a law consultant he or she will be aware of all the new laws and would instantly engage in the development of the new paper-work or documentation to avoid any kind of fines or penalties to the business. Similarly, most businesses need to purchase new property in the form of land or building for the purpose of expansion, in this case the business attorney will make sure that all the paper work is genuine and the property is being purchased from an authentic owner. The business attorney also takes the responsibly of securing the business the best deals by stating all the clauses in the contract that he or she believes would benefit the business.

The role of a business attorney is maximized when the business is planning on taking up a merger or an acquisition. The reason why the presence of a law consultant is vital in this situation is because under a merger or an acquisition the business is taking up the assets and liabilities of the acquired or merged business and this crucial decision must only be taken under the guidance of the attorney who has best information on how to deal with these things.

There are many business attorneys in the market but one of the best and most renowned business attorney’s is located in San Ramon, California, Lubna K. Jahangiri. Miss Lubna is an expert law consultant especially in the field of business and corporate law and she offers her excellent services at very affordable and reasonable prices. The most special and unique feature of her law firm is that you can arrange for a meeting to discuss the situation of your business with complete attorney-client privilege. The goal of this law firm is to understand the needs of the clients and bring about positive results for the client and the business. Miss Lubna’s superior skills have benefited many businesses especially those who were facing commercial real estate law problems, partnerships problems and other corporate and business law prob

One Stop Destination For Legal Advice Is Paramount Law Consultant

This article updates you with the best law consulting firm in India. This Delhi based law firm seems to deals with any kind of legal litigation with great expertise. The highly qualified and experienced law professional are working as legal advisors here.

We all are abided by certain laws and rules. And so it is very important to stay aware of laws. According to our Indian penal court Ignorance of law is no excuse. So taking of legal advice from our lawful advisor for different legal issues is a very essential. And, thus regarding all this a reliable and efficient legal assistance is needed. The most renowned legal assistance in Delhi, Paramount Law Consultancy provides the best legal advising service to both corporate level and to individuals. This firm comprises of an excellent team of legal experts, who are highly qualified and experienced in this field. Eminent senior advocates and retired judges serve for this consultancy.

This law firm is counted among the top law firms in India. They provide legal assistance to various kinds of cases. They have a vast service area starting from corporate legal property affairs, project finance, merger and acquisition, company incorporation and many more. Although they are efficient in these entire sector but their specialization is as ( Best Property Legal Advisor In Delhi. Their thumbprint lies in their unique, well defined and extensive approach with the procedures. Their intense research based analysis of the case at each and every level of the legal proceeding makes them so stable and confident in this genre.

As a property legal advisor they have immense experience and well defined approach. Litigations and legal compliances regarding real estate projects, multiplex, industrial infrastructure along with personal property issues all comes under their service area. They seem to analyze the case in every possible way.
As the best legal assistance in Delhi they have all the best resource of highly qualified and experienced advocates and legal professionals. They strive to tackle cases with their extensive analytical approach. Not only that but also being the Best Legal Consultant in Delhi they maintain their standard with a team of best legal consultant in Delhi. They represent and advice clients from diverse sectors.

Paramount engraved its name as famous and renowned legal firm in Delhi because of its absolute reliability and stability. The legal experts are shrewd enough to tackle and approach critical legal litigations. Their legal professionals also have specialization in criminal legal advice. The experts are confident and successful in approaching such cases.
Paramount does not charge huge from their clients. There price charge is absolutely reasonable. They also have the facility on online consultation. The website is

Paramount law consultancy is the pioneer among all other law firm in India. With their brilliant multi-disciplinary research team they are working as the most efficient Legal Assistance In Delhi. Especially as Property Legal Advisor they are best in Delhi. The legal experts are shrewd enough to handle critical legal litigations.

Looking For a Florida SEO Consultant – How to Pick a Florida SEO Consultant For Your Business

Consider that you are looking for a Florida SEO consultant to beef up your insurance business. Your scenario is that you already have a small insurance. If you want it to achieve success online and are an independent agent, and national brokerage, or an Insurance Sales Team, you need a new approach to online sales. SEO is perfect for you, not just because it is the most influential and extensive marketing tool found on the internet, but a necessity in any online enterprise. What you need to find is a Florida SEO consultant who has proved successful in fields such as Health Insurance, Critical Illness Insurance, and Cancer Insurance. A good and professional Florida SEO Consultant is capable of marketing any site any insurance market. What you must check before picking a Florida SEO consultant is asking how far he or she will go with you. The best Florida SEO consultant should be able to guide you at each step of the way towards search engine optimization. Now that search engines are working to carefully screen content and scrutinize the relevance of the matter on the site, it is vital for the health of your business to have a Florida SEO consultant who will be on your insurance site watching any change in strategy and making appropriate changes to counter new strategies adopted by search engines. As soon as you decide to launch a campaign, it is in your interest to pick a Florida SEO consultant who will be capable of handling each and every aspect of your web marketing demands. What you require is a Florida SEO consultant who will have the insight to get hold of the newest techniques and quickly adapt himself or herself to the ever changing scenario of Internet marketing. Also, it is best that the Florida SEO consultant that you pick has worked previously with white hat techniques and is not likely to take recourse to black hat techniques that will only serve to get your website knocked off the major search engines. These black hat techniques may quickly enhance the visibility and the traffic to your website but you may soon find that you have actually suffered in the long term. The Florida SEO consultant must therefore be in tandem with your goals and needs and must work to achieve your long term plans. For the same reason, it is crucial that you have frequent discussions and consultations with the Florida SEO consultant that you hire, so that you are always abreast of the developments on your website and are in the know about the methods used to enhance the website itself. The Florida SEO consultant must not only get you the suitable return on investment, but also keep you involved with how the site is working. Published at:

Hiking To And Fro In New Hampshire

New Hampshire is a state of inherent beauty, particularly during the fall when the leaves turn. Getting out and hoofing around gives you an opportunity to experience the pure bliss. If you have never been to New Hampshire, you are really missing out on one of the great states. Forgetting the hikes, the state itself is a bit like being in Switzerland with its rolling hills, mountain ranges and just all around beauty. There is no big city atmosphere in New Hampshire, just miles and miles of serenity and some of Mother Nature’s best work. Perhaps the most famous and important of the hiking areas is the section of the Appalachian Trail that runs through the state. As in many other states, the New Hampshire section runs through dramatic rugged mountain scenery of the White Mountains and attracts more hikers than any other area in the state. The Appalachian runs for 161 miles with elevation changes from 400 to 6,000 feet. It is well marked, so you can pick it up at various points and say you bagged at least part of the great Appalachian. For those looking for something a bit different, the Presidential Range is a famous and often bagged hiking area. The route is long and you can pick it up in multiple points. It snakes through the Presidential Range and gives you the opportunity to summit a variety of peaks up to 4,000 feet. This is a popular spot for weekend hikes with many people tackling a summit a day. The main route runs between Madison Hut and Lakes of the Clouds Hut. At over 6,000 feet, Mount Washington is the highest peak in the state and offers some of the best hiking in New Hampshire. There are a number of ways to attack the mountain. The Tuckerman Ravine route is the best known, but is also heavily trafficked. The Boot Spur approach is perhaps the better option if you are looking for fewer people. Either way, you will get a beautiful view from the summit, but keep in mind the weather can be cold, wet and miserable up there. New Hampshire is an amazing state. Break out the boots and explore all it has to offer whenever you get a chance. Published at:

More About Hampshire, UK

Hampshire’s New Forest area is in fact a National Park, attracting visitors and tourism industry is an important economic source of this area, with millions of visitors in 1992. Southampton Boat Show is the best annual sports events that is held in the county and it attracts visitors from the country. In 2003 alone, the county had a massive total of 31 million day visits and 4.2 million longer stay visits. Significant ports are situated at both the cities of Southampton and Portsmouth, with the former who handles a large percentage of the national container payloads and Portsmouth is a home to a vast Royal Naval base. Traditionally the docks have been the big employers of these cities, although again mechanisation has changed the face of the economy. The education system in schools in Hampshire, which includes Southampton and Portsmouth is fully organised. Geographically in the interiors of Hampshire LEA are twenty four independent schools, where as Southampton has 3 and Portsmouth has 4. Very few Hampshire schools have the sixth forms, which differs in every district council. Natives of the county have been called Hampshire hogs since the 18th century, just because Hampshire has been long associated with pigs and boars. Hampshire has connections with the literary world, as it is the birthplace of authors including Charles Dickens and Jane Austen and the homes of others, people like Charles Kingsley. Austen had spent most part of her life in Hampshire and completed writing all of her novels in the county, it was here where her father was a clergyman at Steventon, Hampshire. Hampshire is also connected with visual art, it had a painter named John Everett Millais as a native resident and the cities and its countryside have been the theme in most of the paintings created by L. S. Lowry and J. M. W. Turner. Explorer Lawrence Oates and entertainers such as Peter Sellers, Benny Hill, Craig David and Carl Barat were born here. It is quite safe to develop sailing areas in its safe waters, with many yatch clubs and many production houses on the Solent. The game of Cricket was mostly developed in south east England. Hampshire County Cricket Club is a successful first class team. The county has several professional football teams such as Premier League, Portsmouth F.C. and a great side Southampton F.C., which have earlier been arch rivals. Adjoining the Beaulieu Palace House, Thruxton Circuit is Hampshires formost motor racing course with the National Motor Museum is located inside the New Forest. A famous international event, the Farnboroug Airshow is, held every alternate years. Southampton Airport, is an international airport with an accompanying main line railway station, which is situated in the Borough of Eastleigh, near to Swaythling in the city of Southampton. Ferries link the county to the Isle of Wight and European continent through cross channel and cross Solent. South Western Main Line railway from London to Weymouth that goes via Winchester and Southampton and then on to Wessex Main Line from Bristol to Portsmouth and also runs throughout the county. The M3 motorway connects London with the county. The M27 motorway plays the role of a bypass for the major collection and serves as a link to other locations that are settled on the south coast. Other significant roads included are the A3, A31 and A36. The county has a high level of car ownership, uses less than normal trains and buses, but the level of bicycle users is quite high. Published at:

A Consultant’s Consultant Creates Action Plan Marketing Club For Self-Employed Professionals

Robert Middleton, a consultant’s consultant since 1984 and creator of the Action Plan Marketing for Professionals, has now created the Action Plan Marketing Club. He launched it just three weeks ago. You might want to see what the Club is all about – Joint in if it meets your needs! THE ACTION PLAN MARKETING CLUB is a forum specially designed for professionals, particularly self-employed professionals who, as most of us in the practice, from time to time have to struggle to get engagements consistently. Go to my website given at the end of this Blog and follow the text links to the Action Plan Marketing Club. The first thing you’ll discover is that when Robert Middleton started out he went through similar experiences as most of us had in trying to start our practice and to market our own professional services. I know it only too well even today – marketing my affiliate marketing strategy in the Web is no cake walk! As you may have found out – some clients actually believe professional services are something they can postpone or even performed in-house. Professionally – I don’t have to convince you how wrong that mindset is! As I say in my Affiliate Web Site Marketing That Works, I’ve been 50+ years in the advice and counsel business, helping business persons, entrepreneurs and professionals create and develop new businesses. So before I accepted Bob Middleton’s Action Plan Marketing and now the Club for review and showcase in my Affiliate Marketing Strategy, I reviewed Middleton’s entire website. I compared it with others on the Web and with books in my library. I talked to other professionals and 2 marketing persons who do sell professional services. We all concluded that Middleton took himself to task on his own unique experience. He fashioned his Action Marketing Plan to solve his very own marketing problem. When he succeeded, he then published the Plan to help us become better marketers and engage clients more consistently and effectively, without sacrificing our professional integrity. Now, from the Action Plan Marketing, Middleton has moved on to produce and market this Action Plan Marketing Club. It is easy to see that his focus on both the Action Plan and on the Club is on clearly and honestly communicating the true value of our services to the potential client, with NO HYPE! If you could sit down across the table from Bob Middleton and just ask him what you get out of the Action Plan Marketing Club – – this is what he would tell you: 1. The Fast Track Program for Independent Professionals: Each Fast Track Module contains a detailed written section on one key marketing principle along with a recorded tutorial. Each module ends with a very specific marketing assignment. It also includes some recordings of live workshops with participant interaction to give life to the marketing principles. 2. When the main modules of the Program are complete: Bob will add in-depth tutorials on specific marketing strategies, from networking and speaking to writing and publishing eZines and articles. All modules will include audio tutorials with written transcripts. 3. Of the 7, there are three modules already available on the Marketing Club web site: The Marketing Game; The Marketing Mindset and The Marketing Message. The Marketing Conversation is coming out in mid-November. The remaining three modules: The Marketing Currency; Creating Marketing Strategies; and, Your Action Plan Marketing That Works are being released one per month in the up-coming months. 4. Middleton will interview at least 1 top marketing expert on a relevant marketing topic each month: All topics will be focused on marketing principles and how-to for Independent Professionals. Middleton will cover a range of topics and strategies immediately applicable to your business. 5. These interviews will be recorded and transcribed and available online to all Marketing Club Members. …Six previous Marketing Expert Interviews will be posted for your access on the Marketing Club site. …Just as I had to eventually develop what I call “Affiliate Web Marketing That Works” for my affiliate marketing strategy – the Middleton’s Action Plan Marketing Club will help you to create your “Action Plan Marketing That Works” to get engagements more consistently and fewer struggles. NOW THAT YOU’VE SEEN WHAT THE ACTION PLAN MARKETING CLUB IS AND HOW IT CAN WORK FOR YOU – Go back to to my Affiliate Web Site Marketing That Works and follow the text links to Bob Middleton’s full range of services and tools for the self-employed professional. Check out the Case Studies. These Action Marketing Plan users and Middleton’s clients will tell you what Bob Middleton has done for them. And, when you do visit my web site you may also want to see the 29 other opportunities you can explore with little or no money from your own pocket! Here is to your Web Marketing Success Published at:

SEO Hampshire | Hampshire SEO Company | Link Building Hampshire |

If you’re tech-savvy, you’ve probably heard about what SEO is. In fact, everyone who’s been online has jumped into the SEO bandwagon. According to, United Kingdom alone has 37 SEO companies. If you’re looking for a Hampshire SEO company, you need to choose the right one to help you achieve your online business goals. There are lots of SEO companies to choose from and coming up with a good choice can be hard. So you might wonder how you are going to choose the right one. To help you with that, here are some tips: • Suggestions from friends, business partners and others. You may have friends or business partners who have hired an SEO company before. It’s always a good idea to ask for their suggestions. • Forums. You can find a good number of credible SEO forums online. These forums may help you determine the best SEO businesses. However, you need to be careful because not all forum posters are honest. • Search it in Google. If you search it in Google, you can find a lot of information about many companies. But it doesn’t always mean that a company without any negative publicity is a good one. Companies with negative comments doesn’t also follow that they are fraudsters. • References. Ask your possible SEO company choices of sites they have worked on as well as their client references. But if they won’t give you, then this might not be a good sign. • PR ratings of the site itself. A site with good PR ratings of over 4-5 is worth your time and investment. • Keywords. Aside from their PR ratings, a good SEO company’s site must be able to optimise their chosen keywords. So, ask them about these. • Automated submissions. Automated submissions can only get you disallowed from search engines. So, don’t hire a company utilising automated submissions. • Black Hat SEO tricks. Determine the black hat SEO tricks that they are utilising. You must know this before you cross-examine them. • Collection of backlinks. You must ensure that an SEO company gathers its links from credible sites only. • Quality and price. It doesn’t always follow that high prices equate to high quality. • Subscription services. You may have a good ranking for the first few months but not for the next months. SEO is a constant struggle in the online world. So, it’s better to choose a company that offers post-optimisation subscription services so your site can maintain those good rankings. So, these are just a few of the considerations which you need to focus on in choosing the right SEO Company. These tips are highly important in helping you with your Hampshire search engine optimisation success. Bear these tips in mind. But you also must remember that online success doesn’t only entail financial investments but your time and efforts too! So if you still have not decided on a SEO Company, then call TopRank SEO on 0845 528 0442 to arrange for a FREE SEO Analysis of your website, you have nothing to lose Published at: